Krispy Kreme- The Don't Nut
I only wish I could rate the Polaris Parkway Krispy Kreme a ZERO.
On my recent visit to the drive-thru, I noticed that my donuts were cold. I went inside to attempt to resolve the issue. When I stated that the donuts were cold, I was told by a teen, " the donuts are prepared daily ."I responded that the freshness date has nothing to do with the temperature of the donuts. He went to get his supervisor, Jennifer; I again repeated to Jennifer that my donuts were indeed cold. I was told that the last batch was made two hours ago and that the donuts were fresh. I was truly puzzled how these employees could not comprehend the word temperature. Finally, I asked for the room temperature. I was not given them, and thus, I walked out with cold donuts.
Employees lacking basic customer service skills shed light on company culture. As a consumer, I have often been complicit, allowing such behavior to ensue in hopes that the next customer will write a review or attempt a call back to speak with a manager. Rarely do we take action other than that complaining via Word-Of-Mouth about our negative experiences to friends and family.
Today, Krispy Kreme represented a well-known post-pandemic epidemic of "Poor Customer Service ."The epidemic is festering like a wound in need of an antibiotic. Front-line training, making certain candidate embodies the essential customer service skillset, and people-centric leadership is only a few ideas for improving customer service. However, a room temperature 3 pack would have sufficed to resolve my issue.
Thus, the next time I want to purchase donuts, I will remember this brief but meaningful experience and drive past Krispy Kreme.